So, during this morning's meditation, I asked for the right people to come into my life at the right time. I told that dreaded bully named FEAR to step aside, b/c I'll have none of it. I'm driving this HireMeAspen train, and I will reach my destination with TRUST and SURRENDER as my co-pilots.
I decided to head up to one of my favorite work spots: Saxy's in Basalt, to really crank out some work b/c I have tons to do. With coffee in hand and laptop up and running, I started in. No more than 5 minutes had passed before some nice woman, who had observed my huge logo strategically placed on the back of my laptop screen for all to see, came up and asked "are you affiliated wtih HireMeAspen?"
I said, "Yes, I'm the owner, how can I help you? Do you want a free profile?"
She introduced herself as Lynn Aliya, the host of "Buzz on 82" grassroots tv program. It appears that one of her guests for this Friday had just cancelled and she was looking for a new interview, and she wants to interview me and my business this Friday morning. So, I'm officially booked for my first publicity gig this week, and the press releases just went out yesterday! Coincidentally, or not, she'd just asked for Divine guidance re: finding someone to interview.
I explained the site, and I think we'll also be partnering together on my Gold Partner Program...another value ad (tv advertising discount) coming to my "goldies" I hope.
I'm really excited to see the snowball starting to roll. I'm even more excited about meeting a super nice, new friend: Lynn Aliya!
And I'm thrilled that I'm staying in the now vs. fretting over the future; otherwise, opportunities like this may just pass me by.
Friday, August 6, 2010
Three Week Update
It's been three weeks now since HireMeAspen officially launched, and I hit the town promoting it. Boy, have I already learned a lot about website launches!
I guess the biggest blessing so far is the fact that being small allows me to be agile. I can turn on a dime. This is crucial -- being able to turn on a dime. It's also refreshing considering the corporate game I used to play.
In just three weeks, I've learned from the marketplace that a Business Profile will play a role in my success. I've also learned, quickly, about the role social media marketing and advertising will play, especially considering my "local" aspect. Thank God for Facebook Ads; advertising this way lets me target locally, and I know it works from all the feedback I'm getting.
Gameplan: Phase 1 ~ Filling Up Database of Workers
To date, we have about 55 unique profiles equalling 700+ cross-reference profiles in our database. My goal is to get to 100 uniques by the end of the month. Agressive? Yes. But doable if I really hustle! I've got to keep the momentum going, and hopefully with the press release being distributed tomorrow, friends of friends finding out about the site, and your continued support...we'll get there with ease.
Gameplan: Phase 2 ~Targeting Partners
Once I reach the first goal of 100 unique profiles in my database, I can begin to focus new efforts on Phase 2, which is targeting Silver and Gold partners. You can view details about our Partner Program here. We've got about 20 silver partners already signed up to date which is better than awesome! Once The Hive (the worker bee / members-only area of the website) is launched at the end of July, members will be able to see the Silver partner offers listed in The Honeycomb. First week of August, I'll start sending out membership cards so workers can take advantage of these offers and start saving money!
I've formulated an exciting value for the Gold partners: creating an irresistable promotion package consisting of a business profile for workers AND hirers to see, unique promotional opportunities with other partners in the valley, advertising options, social media marketing, and much, much more. Stay tuned....more exciting things to come for the Gold Partners.
And I've already met so many wonderful, interesting and supportive locals! I'm finding that Facebook is a great way to generate brand awareness, so I've been playing around with several versions of targeted ads -- It's fun to see the results! Lots of people come up to me indicating that they've seen my logo around town....from our gorilla marketing efforts of blanketing parking lots with info cards to community board flyers to hats and signage. This feedback is great considering no press, no advertising, yet.
Spread the Word
If you're reading this post via FB/Twitter - please retreet/resend it to your friends. Help me spread the word so I can help the hard-working locals. Tell your friends/business partners we're looking for sponsors! HireMeAspen is just what the locals need, and I'm going to make it happen!
I'm jazzed for success -- defined by locals getting hired, making money, saving money, getting connected and having fun! Thanks for being part of the HireMeAspen community, which serves the entire Roaring Fork Valley.
Let's get this snowball rolling!
I guess the biggest blessing so far is the fact that being small allows me to be agile. I can turn on a dime. This is crucial -- being able to turn on a dime. It's also refreshing considering the corporate game I used to play.
In just three weeks, I've learned from the marketplace that a Business Profile will play a role in my success. I've also learned, quickly, about the role social media marketing and advertising will play, especially considering my "local" aspect. Thank God for Facebook Ads; advertising this way lets me target locally, and I know it works from all the feedback I'm getting.
Gameplan: Phase 1 ~ Filling Up Database of Workers
To date, we have about 55 unique profiles equalling 700+ cross-reference profiles in our database. My goal is to get to 100 uniques by the end of the month. Agressive? Yes. But doable if I really hustle! I've got to keep the momentum going, and hopefully with the press release being distributed tomorrow, friends of friends finding out about the site, and your continued support...we'll get there with ease.
Gameplan: Phase 2 ~Targeting Partners
Once I reach the first goal of 100 unique profiles in my database, I can begin to focus new efforts on Phase 2, which is targeting Silver and Gold partners. You can view details about our Partner Program here. We've got about 20 silver partners already signed up to date which is better than awesome! Once The Hive (the worker bee / members-only area of the website) is launched at the end of July, members will be able to see the Silver partner offers listed in The Honeycomb. First week of August, I'll start sending out membership cards so workers can take advantage of these offers and start saving money!
I've formulated an exciting value for the Gold partners: creating an irresistable promotion package consisting of a business profile for workers AND hirers to see, unique promotional opportunities with other partners in the valley, advertising options, social media marketing, and much, much more. Stay tuned....more exciting things to come for the Gold Partners.
And I've already met so many wonderful, interesting and supportive locals! I'm finding that Facebook is a great way to generate brand awareness, so I've been playing around with several versions of targeted ads -- It's fun to see the results! Lots of people come up to me indicating that they've seen my logo around town....from our gorilla marketing efforts of blanketing parking lots with info cards to community board flyers to hats and signage. This feedback is great considering no press, no advertising, yet.
Spread the Word
If you're reading this post via FB/Twitter - please retreet/resend it to your friends. Help me spread the word so I can help the hard-working locals. Tell your friends/business partners we're looking for sponsors! HireMeAspen is just what the locals need, and I'm going to make it happen!
I'm jazzed for success -- defined by locals getting hired, making money, saving money, getting connected and having fun! Thanks for being part of the HireMeAspen community, which serves the entire Roaring Fork Valley.
Let's get this snowball rolling!
HireMeAspen Goes Live on July 1, 2010
The beta period is over. And a new phase begins...HireMeAspen is live!
The HireMeAspen website has been tested. Changes have been made. And now comes what will be the easiest part...selling HireMeAspen to the locals!
Why easy? Because I believe in my site. I've worked hard to put myself in each user's situation, and offer an ROI that is irresistable to all 3 groups of users (workers, hirers and partners).
WORKERS
(View our Profile Example here.)
Workers can display their detailed profile in up to 15 job categories for only $7.50/month at launch (that's .50 per category -- per MONTH -- to showcase your talents to potential hirers. We over over 150 job categories to choose from. On top of that, they can actually save money once they become a member by taking advantage of all the local partner discounts offered to the membership. They can join a crew. They can connect with other locals. They can rate/recommend workers and hirers, they can access the Resource Center. They can attend membership events. They can and will SUCCEED when they join forces with HireMeAspen.
HIRERS
(View our Job Categories and find a worker here.)
Hirers have it made on our site! They not only can search for workers and view the profiles for FREE, they can also access their contact information! No charge. For a limited time, hirers can easily post a job for all the members to view. Hireres can send a quick email blast to a category of workers to let them know they're hiring when pressed for time. They can hire a crew. They can rate and recommend workers. And coming soon, they can manage their projects by maintaining a list of workers, schedule work and manage all their pending and completed projects (this feature will be great for property managers!).
PARTNERS
(View our Partner Program here.)
We offer 3 different levels of partners: Silver, Gold and Platinum. Silver partners receive a listing in The Hive (the members area of the website) when they offer our members a discount for patronizing their restaurant, retail store or service business. This Silver level is FREE. What better way to drive traffic to your business to increase your sales! For $300/year or $25/month at launch, the Gold partners get "preferred partner" status and receive other benefits such as display advertising, appearing in the partner spotlight, recognition in local advertising, social media mentions, and much much more. The Platinum partner level is for sponsors. This level is customizable to meet the needs of both parties; thus costs are variable.
Our ultimate goal at HireMeAspen is to ensure that we meet the needs of the local community. Many resort locals need to work three jobs to maintain a life in the resort they love.
HireMeAspen is here to help those passionate and driven locals not just survive, but thrive.
The HireMeAspen website has been tested. Changes have been made. And now comes what will be the easiest part...selling HireMeAspen to the locals!
Why easy? Because I believe in my site. I've worked hard to put myself in each user's situation, and offer an ROI that is irresistable to all 3 groups of users (workers, hirers and partners).
WORKERS
(View our Profile Example here.)
Workers can display their detailed profile in up to 15 job categories for only $7.50/month at launch (that's .50 per category -- per MONTH -- to showcase your talents to potential hirers. We over over 150 job categories to choose from. On top of that, they can actually save money once they become a member by taking advantage of all the local partner discounts offered to the membership. They can join a crew. They can connect with other locals. They can rate/recommend workers and hirers, they can access the Resource Center. They can attend membership events. They can and will SUCCEED when they join forces with HireMeAspen.
HIRERS
(View our Job Categories and find a worker here.)
Hirers have it made on our site! They not only can search for workers and view the profiles for FREE, they can also access their contact information! No charge. For a limited time, hirers can easily post a job for all the members to view. Hireres can send a quick email blast to a category of workers to let them know they're hiring when pressed for time. They can hire a crew. They can rate and recommend workers. And coming soon, they can manage their projects by maintaining a list of workers, schedule work and manage all their pending and completed projects (this feature will be great for property managers!).
PARTNERS
(View our Partner Program here.)
We offer 3 different levels of partners: Silver, Gold and Platinum. Silver partners receive a listing in The Hive (the members area of the website) when they offer our members a discount for patronizing their restaurant, retail store or service business. This Silver level is FREE. What better way to drive traffic to your business to increase your sales! For $300/year or $25/month at launch, the Gold partners get "preferred partner" status and receive other benefits such as display advertising, appearing in the partner spotlight, recognition in local advertising, social media mentions, and much much more. The Platinum partner level is for sponsors. This level is customizable to meet the needs of both parties; thus costs are variable.
Our ultimate goal at HireMeAspen is to ensure that we meet the needs of the local community. Many resort locals need to work three jobs to maintain a life in the resort they love.
HireMeAspen is here to help those passionate and driven locals not just survive, but thrive.
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